Checkout Fix

Stripe pricing page checklist

We read SaaS pricing pages and Stripe checkouts every day. These are the problems that kept turning up in October 2026, written as checks you can run on your own site. Open a private browser window, stay logged out, and go through them as a first-time buyer would. It takes about 20 minutes.

Buttons and links

  1. Click every paid plan button while logged out. Each one should open a checkout or a signup for that plan. We often find three plan buttons that all open the same generic signup page, or an app screen that tells a new visitor their session expired.
  2. Open each Stripe or Polar payment link in a real browser and let it load. Payment links get archived, and the buyer then sees "The page you were looking for could not be found" with no way back to you. A link checker or curl won't always catch this.
  3. If buying needs an account, send the buy click to sign-up. A sign-in box that welcomes a new buyer back, with the sign-up link in small text at the bottom, loses people at the last step.
  4. Follow every download button to the actual file, for every platform you list. A Linux button that ends on a release with only Windows and Mac files, or a download that returns a 404, looks like a dead product.

Prices and plans

  1. Write down the price your homepage quotes, then compare it with the plan card, the FAQ and the Stripe checkout. They should match to the cent. A FAQ that says $17 a month next to a $25 card makes people stop and email you, or leave.
  2. If the pricing page opens on yearly billing, show the real first charge on the card, such as "billed $288 yearly". Otherwise the buyer finds out at checkout.
  3. Check that the yearly plan actually saves money. We have seen a "save with yearly" toggle where the yearly price was exactly twelve times the monthly one.
  4. Put seat minimums, address caps and credit amounts on the plan card. When the only mention of a 3-seat minimum or an address limit is in the FAQ, the first invoice is a surprise.
  5. Don't show a fixed price and "contact us for a quote" on the same plan. Pick one.

Offers and trust

  1. Remove expired promos everywhere, including the HTML your server sends before JavaScript runs. That version is what Google and link previews show, so a launch sale that ended months ago can still be advertised in search results.
  2. Hide a founding-seat counter until it moves. "20 of 20 seats remaining" tells a visitor nobody has bought yet.
  3. Look at the name on the checkout page header and on the card statement. If it's a legal company name your site barely mentions, add it to your footer and pricing page so buyers recognize the charge.
  4. Repeat the conditions that matter next to the buy button and in the checkout description: shipping time, OS version, what happens when the trial ends. Buyers don't scroll back up to check.

Also worth a look while you're there: FAQ entries that still call a feature "coming soon" after your changelog says it shipped, and footers that say the product is free right under your paid plans.

Want a second pair of eyes?

Email checkoutfix.hq@gmail.com with your pricing page URL. We send the written audit within 24 hours, then a $29 payment link. You only pay if it helped.

Checkout Fix is a service of 2Rds Innovative Solutions LLC. Payments are processed by Stripe.